Take the uncertainty out of marketing and demonstrate the effectiveness of your efforts.
By integrating CallTrackingMetrics with Lightning Step, we can eliminate the requirement for data re-entry altogether. Our new Call Dashboard will immediately move your caller’s data and tracking source to an initial contact form.
You may trace all incoming conversations back to a specific marketing campaign using our CTM integration. Whether it was a PPC ad or a billboard, every call, text, and form you receive on your designated CallTrackingMetrics tracking number will be linked to the campaign that generated it. Spend less on campaigns that aren’t driving results and more on advertising that are bringing in high-value leads and converting those leads into admissions.