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Blogs June 13, 2023

The Importance of Investing in Technology for Treatment Centers

In the fast-paced behavioral health and addiction treatment world, staying on top of key business components is crucial for success. At Lightning Step, we understand the significance of investing in technology to track the five pillars that drive your center’s performance: Marketing, Admissions, Utilization Review, Billing, and Collections.


Tracking Marketing
Effectively monitoring your marketing efforts is essential for measuring your return on investment (ROI). Tools like Call Tracking Metrics or CallRail provide valuable insights into the success of your marketing campaigns, allowing you to assess which strategies are generating the most admissions and maximizing your marketing dollars.


Tracking Admissions
Understanding your referral sources and the number of admissions obtained from each source is vital for optimizing your outreach efforts. By tracking admissions data, you can identify your most fruitful referral sources and allocate resources accordingly, ultimately driving higher conversion rates and increasing the effectiveness of your admissions process.


For insurance-driven treatment centers, monitoring utilization review is critical for optimizing reimbursement rates and evaluating the performance of your utilization review staff. Tracking metrics such as average authorization by payor per service helps you identify trends, address inefficiencies, and ensure that your UR staff operates at their best.


Timely and accurate claims submission is paramount for maintaining a healthy cash flow. Investing in technology that automates billing processes and provides real-time visibility into the status of claims ensures that you minimize billing errors, reduce reimbursement delays, and maximize revenue potential.


Monitoring collections is crucial for maintaining financial stability. By closely tracking claims exceeding the 30-day mark, you can proactively address potential issues and ensure timely follow-up to maximize revenue collection.


But how can treatment centers effectively track and manage these components? The key lies in harnessing the power of technology. Pulling all your data from various sources into a HIPAA-compliant Data Warehouse allows you to centralize your information and gain a comprehensive overview of your center’s performance. From there, leveraging the expertise of an outsourced provider to build customized dashboards allows you to visualize and analyze your data effectively, empowering you to make informed decisions and drive continuous improvement.


It’s important to note that investing in technology should be prioritized once your marketing and admissions pillars are sturdy. With a solid foundation in these areas, the full potential of technology may be realized. Once your center has established a strong foothold in marketing and admissions, investing in technology becomes the logical next step to ensure the pillars remain aligned and unlock the full potential of your operations.


At Lightning Step, we are committed to providing a comprehensive behavioral health software solution that supports treatment centers in effectively monitoring their five pillars. By investing in technology that automates and streamlines your processes, you can focus on what matters most: delivering high-quality care to those in need while maximizing your center’s performance and success. Invest in technology today, and propel your treatment center into a future of efficiency and growth.



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